Increase awareness and sensitivity to key issues and events through targeted messages and incentivized quizzes. For example, information for new mothers could be sent via SMS to thousands of women who have recently given birth. A health quiz might measure the percentage of people who understand the causes of HIV, with prizes for correct answers. FieldPulse's customizable reports, which include publication-quality maps and figures, shed light on the geographic and demographic patterns of awareness.
If you want to demonstrate the impact of an awareness campaign, you can combine targeted messages with quizzes in a randomized control trial. For example, suppose a public health organization decides to use incentivized quizzes to increase awareness about contraception among women aged 15-24. Quizzes are sent to thousands of women who meet the criteria, with correct answers resulting in phone credit. The organization learns that, surprisingly, women in high-income families have less knowledge about contraception than previously thought, and may need greater support due to the social stigma. Since these quizzes were deployed as part of a campaign that also used randomized targeted messages, the organization learned that its campaign increased awareness of contraception, as measured by correct answers on the quiz, by more than 5%.